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Advertising Tips

These days you need to advertise your estate sale on the Internet. If you plan to use a liquidator, they will take care of all of that for you but of course they also take 40 to 50% commission on the sale. This might be worth it depending on your circumstances. I recommend a liquidator if you have a lot of items of higher value (over $10,000 in total sales value).  

If you prefer to do it yourself and keep more money in your pocket, try our services. For a flat fee, we post your information and photos on a private temporary webpage for you. Don’t worry, we do all the technical behind the scenes stuff.  You can still do an onsite sale for a weekend or two and at the same time you can allow people to view your items online and contact you for an appointment for purchase. This means you are more in control of your sale and the people coming into your house. Serious buyers don’t have a problem with viewing your items online first. Your own web page also expands the sales time from only a two-day onsite sale to a 30-day sale.

Not just for estate sales or moving sales  – This service is not just for selling furniture and household items, it can also be used to sell your home by owner. Instead of just posting signs around the neighborhood or taking out a classified ad in the local paper, you have a website link with all your home information where people can see pictures of the home, get descriptions and contact you without giving out your address in advance! 

If you do the sale yourself, you will need to do some advertising. We can help with that if you like. Below are Options and Tips for advertising online.

Next Door-   nextdoor.com

Pros: You can post for free and the items are listed in a For Sale Section. It’s based on your neighborhood or an expanded area. Not everyone in your neighborhood is on this site, but it is easier to control who sees your post.

Cons:  This site is like posting items for sale on Facebook. It works best if you’re only posting a few items. Each post is sequential and the more items that are listed for sale the further yours drops down the list. Instead of posting individual items, I  suggest posting an estate sale announcement on Next Door. Do a regular post and also post a For Sale Listing using the same information under Garage Sales (they don’t have a category for estate sales).              

Your Local Newspapers

Pros: Newspaper ads reach a lot of people and many people love to attend onsite sales.

Cons:  People post their address in the ad and I think this is a bad idea.  People may just show up at any time, and unscrupulous people may assume the home is vacant and decide to make an unannounced  visit in the middle of the night!

The option is to list a website address and force people to go there first. Serious buyers will have no problem with this.

Newspaper ads are not cheap, but they do have far reach and a lot of readers. It’s worth the $60 or $70 for a small ad that will run for a few days. Check with your local newspaper on rates. A person is generally available to help you and will write the ad for you or you can just tell them you have a graphic picture to put in the ad. 

Use a graphic instead of just text. For a newspaper classified ad column the graphic will be resized by the newspaper depending on their column width – typically 1.83 inches. It may be small but it’s still better than just text because it will stand out.

Craigslist

Pros: Craigslist reaches a lot of people and people love to attend all types of onsite sales. Generally, Craigslist buyers are looking for deals – highly discounted items that they may turn around and resell.

Cons:  Whatever you do on Craigslist, just be careful. Listen to your gut and if it sounds weird or looks weird just don’t do it. Read my safety tips.

Again, the option is to list a website address and force people to go there first. Serious buyers will have no problem with this.

Street Signs and Flyers

Pros: Street signs and fliers are necessary if you want to reach out to neighbors or maybe even give neighbors pre-sale opportunities.

Cons:  The signs don’t reach many people and cannot stay up for long due to city and HOA codes.

You will find a variety of letter size signs in the template section of this website. All Free.  Just download and print. They are created for standard size 8.5 x 11” printers. You may want to  put your Sale Dates and Address on a separate paper and attach both to a piece of cardboard or a box to put on the street. Be sure and check with local authorities and your HOA and remove the signs as soon as your sale is over.

The best way to reach people is to use all these channels for advertising.

To do your own sale consider our option:  a private website address to list all your information and photos. This allows you to have all your information and photos online for a period of 30 days and you can promote that private webpage anywhere and everywhere you like – on street signs and fliers, on a newspaper ad, on Craigslist, on Next Door, and on Facebook marketplace. This option allows you to stay in control of your sale and visitors to your home.

One more thing, it keeps more money in your pocket than using a liquidator.

If you need more help or need a consultation to determine the best way to go, contact us:  dylan@southernarizonaestatesales.com

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